Reports often have several filter options, multiple “slicers”, you can filter by visual, by page or the whole report, and then of course, there’s the interaction from other visuals. This often results in a number of clicks before you have chosen the right setting for a view.
The use of personal bookmarks is ideal for this: you make a series of selections which you save, and then you work on the basis of those selections.
If you want to use a Power BI Report to tell a story during a presentation, then this feature is invaluable. You set your personal bookmark in advance, instead of making selections “live”. It saves a lot of clicks, and makes the transition from situation to situation seamless, eliminating the risk of making a wrong selection.

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